England & Ireland Tour

SWPP 2009 Convention

Our female client has changed.

She wants more, expects more. She craves an exciting experience. She is the new powerhouse consumer that has everyone chasing her disposable income. Her image references come from music videos, glossy magazines & Internet cruising. She knows about Photoshop. The media has shaped her wants into something more risqué. She is empowered and wants to express herself; she wants a cool gift or something for herself or both.

She is a huge market, she is waiting. All you have to do is . . . . . what?

Mark knows and he is sharing.


Seminar Over View
The “What a Woman Desires” seminar packs information. Mark shows posing/lighting tricks & techniques on a live model. He will teach you specific & general approaches to marketing that will attract the best female patrons. He will show you how to present and sell your images. Essentially  he teaches you to speak her language, pose her wonderfully (you know, hide those flaws bring out the beauty), light her flawlessly then present your work in a fashion that so excites her she buys everything she can.

Like all of Mark’s workshops the training is geared equally to women and men photographers. If you photograph women in your studio, you will benefit from Mark’s seminar.
Glamour, nude, boudoir, swimsuit, casual, prenatal, formal portraits they are all slices of style under the heading of The Female Portrait.

This is what you will learn at Mark Laurie’s “What a Woman Desires” seminar.

Who Would Benifit by Attending?:
Any photographer (female or male) who poses women or markets to women.

Any Photographer who wants to see live posing, our nude model will show the full range of top selling poses. (That’s top selling for portrait market) We will even fake an expectant mom for some prenatal examples. Our model will be doing some lingerie and clothing posing too. When possible posing will be on a raised area to better see.

Posing: while our model is stunning we will show you how to deal with tummies, large and small breasts, short legs, thick waits, blinkers, even prenatal work.

Any Photographer who wants Cash Flow Solutions. Really cool ways to create monthly income you don’t have to shoot for monthly. It’s something I learned when my expensive marketing adviser bombed.

You will learn from Mark how to:
·    How to create emotional branding that will touch the clients that want you. (He will also explain what it is and why its so important to you)
·    How to create those really cool and effective slogans or catch lines
·    How to design marketing that speaks to women so they will flock to your studio. (Including newsletters, biz cards, referral programs & yellow page ads)
·    How you can transform nearly every booking consultation into an exciting session.
·    Learn what a client’s major concerns are and how to solve them.
·    How to translate the diverse things women want to express into powerful images they will want to buy.
·    The power of the guarantee- What guarantee is the most effect, expresses the most confidence of your ability? Mark will tell you!
·    How to turn the nervous, bashful and shy woman into the expressive model she wants to be.
·    Where to find exciting insperations to notch up your work and thrill your client.
·    How you can get happy client quotes you can use every time.
·    How to ask for model releases to use your clients images. (yes even the nudes)
·    How to talk and guide the mood of the session so your images show off the full range of her personality.
·    That the “Bold Female Portrait” goes beyond glamour and is more about attitude
·    How to present you images so your client can fully explore their needs and meet them.
·    Insights on how to improve your website. The psychology of web navigation and copy he has learned from the best.
·    How you can make a contest entry a marketing tool that impact directly on sales.
·    How to use the price list as a sales upgrade tool and not a menue of your products. (Also when to show you price list, why it should not go on the web and more)
·    He will itnroduce you to the language of selling art.
·    The best, most effect approach to answering phone inqueries.

You will see, with the help of his live model:
·    Diverse posing – body sculptures, soft romantic nude/boudoir, the discreet nude, great bums every time, silhouettes. poses to have women looking longer, curvery, plus glamour and the top selling poses.
·    Some really cool direction methods that create confidance in the client and precision adjustment for you.
·    Poses that you can use whether you client is nude or fully dressed, A dressed model is after all just a nude one drapped in cloth.
·    How to guide her fluidly (yes even the awkward and shy) into remarkable poses that hide all her flaws.
·    How to make short girls tall, heavy girls a bit more trim, create (or hide) cleavage. Make muscles (even when they are barely there) pop out.
·    How the wide-angle lens is your creative, and top selling, friend.
·    Diverse lighting approaches that are quick and easy to change. Oh, yes, how to select when to use which.
·    How to create sets that go up fast, are easy to store and utilize the Hollywood approach of slight of hand to make the space look larger, clients look long ect.
·    How to set poses up for Photoshop montages and art later.
·    Mark will also show you some handy Photoshop tricks.

You will get insights from Mark on
·    How to use Photoshop as a creative solution to your clients needs
·    Create the expressive digital image

You will watch a quick sales presentation
·    How to use Photoshop as a creative solution to your clients needs
·    The words he uses, the sales setup he has and how he presents options and investment choices.

See Mark’s full gallery of work at Inner Spirit Photography website  and at the gallery on this site

Why should you attend Mark’s “What a Woman Desires” Photography Seminar?

Still not sure this is for you? Try this quick quiz:

1: Would it be useful to learn insights and techniques from a photographer whose studio income from Female Portraits alone is 4 times the US studio average?

2: Would it be financially rewarding to know the top 20 selling poses that women buy as gifts to their husbands/boyfriends?

3: Would you like to know THE most effect close to book a session? (Mark has a 95% booking ratio)

4: Could you enjoy learning about a product you can already make that will increase your monthly cash flow by having your poorest clients gladly investing 12 times more than they would?

5: Would you find it a relief to learn how to handle the horrible “What is your 8x10 price?”

If you have one or two yeses from that then perhaps you could get your monies worth by attending.

Now don’t let the Mark’s nude specialty through you. All portrait sessions are essentially nudes with some having clothes draped over them, those may be your clients. The knowledge shared here transcends glamour or nude portraiture. It is about communicating to the female client and posing her to her best advantage. After all, no matter what type of portrait she has hired you for; family, prenatal, glamour, with her children, boudoir and so on, she has gotta be thrilled!

He will share everything he knows with you at this seminar.  

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